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Updated on May 25, 2022 7:06 am

Rob Wells-led music tech startup ORFIUM acquires Japan-based content material firm Breaker INC


ORFIUM, a music tech startup run by Rob Wells, the former world digital head of Common Music Group, has acquired Breaker INC, a Tokyo-based promotional, advertising and content material firm.

Breaker will grow to be ORFIUM Japan and says that it’s going to “instigate new partnerships”on this planet’s second largest music market throughout music, gaming, leisure and anime.

ORFIUM develops technological options for the music and leisure trade (report labels, publishers, CMOs, movie corporations, rightsholders).

The corporate claims that its merchandise “reinvent” how know-how “discovers, dissects, and tracks” audio and visible catalog utilization.

Headquarters in Los Angeles and London ORFIUM additionally has an R&D staff in Athens, Greece.

Breaker was based in 2013 by Alan Swarts, previously Vice President at MTV/Viacom in Japan, and John Possman, Co-Founding father of DFR Asia.

Launched as one of many first YouTube-centric corporations in Japan, Breaker says that it has since constructed a worldwide influencer community, produced massive price range unique content material (together with YouTube FanFest Japan and a YouTube Originals film), and managed social media accounts on behalf of media and leisure corporations.

Breaker’s board of administrators consists of Shigeo Maruyama, ex-CEO of Sony Music Japan in addition to ex-Chairman of Sony Laptop Networks.

“We count on ORFIUM’s know-how to ship important will increase in income for Japanese creators and rights holders, very similar to ORFIUM already does for its companions all over the world.”

Alan Swarts, Breaker

Alan Swarts, CEO of Breaker, stated: “Whether or not it’s influencer advertising or social media administration or content material manufacturing, Breaker’s mission has at all times been to be of service to creators and rights holders in monetizing their mental property. 

“Breaker is worked up to proceed with this mission and to increase our capabilities by bringing ORFIUM’s world class rights administration know-how to the Japanese market. 

“We count on ORFIUM’s know-how to ship important will increase in income for Japanese creators and rights holders, very similar to ORFIUM already does for its companions all over the world.”

“Japan is the second largest music market on the planet with native uniqueness and unbelievable home content material and expertise.”

Rob Wells, ORFIUM

Rob Wells, CEO of ORFIUM, added: “I’m delighted to be bringing Alan and his staff into the ORFIUM organisation. He has finished a sensational job with Breaker and we’re trying ahead to supercharging his future efforts with our know-how.

“Japan is the second largest music market on the planet with native uniqueness and unbelievable home content material and expertise.

“I stay up for working with music corporations, studios and home Japanese creators to deliver extra worth from the digital ecosystem.”Music Enterprise Worldwide

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